In collaboration with Philippine Vending Corporation, we embarked on a transformative journey to rejuvenate their brand identity and establish a compelling presence in the vending industry. This portfolio showcases our innovative approach to rebranding, encompassing various elements from logo design to digital assets.
I led a comprehensive rebranding initiative, encompassing every facet of their visual identity and marketing materials. This included crafting a modern, impactful logo to reflect the company’s values and vision, developing a user-friendly, visually appealing website to enhance online presence and customer engagement, and creating cohesive marketing collateral such as brochures, flyers, and posters to effectively communicate the brand message.
Additionally, I designed eye-catching graphics for the company’s vans and vending machines to increase brand visibility on the go, as well as intuitive interface screens for kiosks to streamline user experience. Branded notebooks for promotional purposes and internal use, custom graphics for office walls, and paper cup designs for vending machines and office spaces were also developed to reinforce brand identity.
Each element of the rebranding initiative was meticulously crafted to align with Philippine Vending Corporation’s goals, ultimately enhancing their market presence and customer engagement across various touchpoints.
I had the privilege to spearhead the development of Soapstandle, an innovative e-commerce platform dedicated to offering high-quality soap products. From conceptualization to execution, I orchestrated every facet of the project, ensuring a seamless journey from wireframing to design and development.
By coordinating with stakeholders, guiding the design process, and leading the development team, I ensured the creation of a visually appealing and functional website.
Post-launch, I provided ongoing support and optimization to enhance user experience and drive business growth. The result is Soapstandle, a successful online destination offering a seamless shopping experience for customers and contributing to the brand’s success in the competitive market.
