PVC Graphic Design Projects
I spearheaded a comprehensive rebranding initiative, transforming every aspect of their visual identity and marketing materials
In collaboration with Philippine Vending Corporation, we embarked on a transformative journey to rejuvenate their brand identity and establish a compelling presence in the vending industry. This portfolio showcases our innovative approach to rebranding, encompassing various elements from logo design to digital assets.
I led a comprehensive rebranding initiative, encompassing every facet of their visual identity and marketing materials. This included crafting a modern, impactful logo to reflect the company’s values and vision, developing a user-friendly, visually appealing website to enhance online presence and customer engagement, and creating cohesive marketing collateral such as brochures, flyers, and posters to effectively communicate the brand message.
Additionally, I designed eye-catching graphics for the company’s vans and vending machines to increase brand visibility on the go, as well as intuitive interface screens for kiosks to streamline user experience. Branded notebooks for promotional purposes and internal use, custom graphics for office walls, and paper cup designs for vending machines and office spaces were also developed to reinforce brand identity.
Each element of the rebranding initiative was meticulously crafted to align with Philippine Vending Corporation’s goals, ultimately enhancing their market presence and customer engagement across various touchpoints.